Cannes Lions 2018
Design
GOLD
Digital Installations & Events
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SILVER
Social Engagement
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
BRONZE
Promotional Item Design
| Client | NHK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. |
SHORTLIST
Promotional Item Design
DIVERSITY IS STRENGTH "PRIDE JERSEY"
| Client | AIG Japan Holdings KK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. / cutters / SAQULAI |
| Additional info | *AOI Pro. involvement: film production |
PR
SILVER
Consumer Services
DIVERSITY IS STRENGTH "PRIDE JERSEY"
| Client | AIG Japan Holdings KK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. / cutters / SAQULAI |
| Additional info | *AOI Pro. involvement: film production |
Product Design
SILVER
Product Design for Promotional Purposes
DIVERSITY IS STRENGTH "PRIDE JERSEY"
| Client | AIG Japan Holdings KK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. / cutters / SAQULAI |
| Additional info | *AOI Pro. involvement: film production |
Film Craft
BRONZE
Production Design / Art Direction
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Direction
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Visual Effects
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Innovation in Production
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
Health & Wellness
SHORTLIST
Non-profit / Foundation-led Education & Awareness
| Client | LOCOMO CHALLENGE COUNCIL |
|---|---|
| Agency | Hakuhodo Inc. |
| Production | AOI Pro. Inc. / R’S PARK |
| PR | Hakuhodo Inc. / J. PUBLIC RELATIONS / OZMA |
| Additional info | *AOI Pro. involvement: film production |
Digital Craft
SHORTLIST
Video / Moving Image
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Motion Graphics Design & Animation
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
Entertainment Lions for Music
SHORTLIST
Brand or Product Integration into Music Content
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Excellence in Music / Brand Partnership
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
Entertainment
SHORTLIST
Excellence in Audience Engagement or Distribution Strategy for Branded Content
| Client | SoftBank Corp. |
|---|---|
| Agency | Hakuhodo Inc. / HAKUHODO Kettle Inc. |
| Production | AOI Pro. Inc. / BABEL LABEL / AID-DCC Inc. / TOW Co.,Ltd. / Material Inc. |
Direct
SHORTLIST
Corporate Social Responsibility (CSR) / Corporate Image
DIVERSITY IS STRENGTH "PRIDE JERSEY"
| Client | AIG Japan Holdings KK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. / cutters / SAQULAI |
| Additional info | *AOI Pro. involvement: film production |
Social & Influencer
SHORTLIST
Content Creation
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Social Video
DOUBLE A "OBSESSION FOR SMOOTHNESS"
| Client | Double A (1991) Public Co., Ltd. |
|---|---|
| Creative Agency | SIX INC. |
| Brand Agency | Spa-Hakuhodo Co.,Ltd. |
| Production | AOI Pro. Inc. |
SHORTLIST
Multi-platform Social Campaign
| Client | SoftBank Corp. |
|---|---|
| Agency | Hakuhodo Inc. / HAKUHODO Kettle Inc. |
| Production | AOI Pro. Inc. / BABEL LABEL / AID-DCC Inc. / TOW Co.,Ltd. / Material Inc. |
Sustainable Development Goals
SHORTLIST
Reduced Inequalities
DIVERSITY IS STRENGTH "PRIDE JERSEY"
| Client | AIG Japan Holdings KK |
|---|---|
| Agency | TBWA\HAKUHODO Inc. |
| Production | AOI Pro. Inc. / cutters / SAQULAI |
| Additional info | *AOI Pro. involvement: film production |
